Connecting with audiences can be tough no matter what the subject matter. Finding a way to make energy content resonate with readers is no exception. So I was thrilled when Built in Seattle named one of Shaddock Agency’s clients among its top 25 Instagram accounts to follow. We manage both the blog and the social[…]
… and this year I co-edited that sucker with my colleague Dorothy Pomerantz. Talk about an inspiring project. Not only did I get to learn more about some incredible women, but our FitchInk freelancers got to show off their journalism chops. Check out our handiwork.
Today I had the pleasure of sharing my first contributor’s story on Gutsy Broads. I know Lauren because of a gutsy decision she made several years ago: leaving an “Established News Organization” for the smaller, scrappier TheStreet.com. Lauren was fierce from the get go. It was 2008, and all hell was breaking loose on Wall Street. If[…]
Every day I shake my head in wonder that publishers don’t use all of the SEO tools at their disposal. Imagine my horror when I realized the title tags for every page and post on my own site were all the same: Digital publishing news, commentary and advice | Sam Shaddock And I was all:[…]
A mix of post types is best for achieving the Twitter goal trifecta: awareness, engagement and clicks back to your domain. So what’s with the glut of throwaway photos cluttering my feed?
I’ve resurrected the Gutsy Broads project. More details to come!
Why is this even an option?
If you're using "senior US official" as source, just type ¯_(ツ)_/¯ instead. — Anthony De Rosa (@AntDeRosa) January 8, 2015 HAHA. Truth to power.
“Best of Twitter” and other social-media reaction pieces continue to be popular among local-news providers. I think they’re fine — often amusing, occasionally enlightening — no real harm in doing them. I’ve dabbled (here and here). But what about the great story reactions that occur within a newspaper’s own domain? That’s right, I’m talking about[…]
You can have the most beautiful page in the world, but if you whiff on the details, you’ll lose on game day.