Every day I shake my head in wonder that publishers don’t use all of the SEO tools at their disposal. Imagine my horror when I realized the title tags for every page and post on my own site were all the same: Digital publishing news, commentary and advice | Sam Shaddock And I was all:[…]
You can have the most beautiful page in the world, but if you whiff on the details, you’ll lose on game day.
Google Plus For Journalists A Newspaper SEO’s Mandate (And Challenge) One of my main objectives for the current quarter is to get every author on staff at my publication signed up for Google+ and Google Authorship. The reasons for doing so are well-documented, but it’s still a challenge convincing people it’s worth their while to[…]