A mix of post types is best for achieving the Twitter goal trifecta: awareness, engagement and clicks back to your domain. So what’s with the glut of throwaway photos cluttering my feed?
“Best of Twitter” and other social-media reaction pieces continue to be popular among local-news providers. I think they’re fine — often amusing, occasionally enlightening — no real harm in doing them. I’ve dabbled (here and here). But what about the great story reactions that occur within a newspaper’s own domain? That’s right, I’m talking about[…]
“Side doors” are the new darlings of the digital space, but sites that neglect their homepage do themselves and their audiences a disservice.
A short and sweet read about reunited siblings. Happy holidays!
Mobile first does not mean mobile only. Don’t bite the fusty hand that feeds you.
Do you think average readers realize how quickly and easily their names can spread across the digital landscape just by commenting on a news item?