Sam Shaddock
Content Designer
The art of noticing
Thinking, writing and the occasional soup recipe
Is this thing on?
Noticing is a skill.
It's also the common thread running through my career—from journalism to content design to whatever this blog has become. These posts are my attempt to pay attention and share what I find.
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The year of more
I asked ChatGPT to analyze my blog. This is what it found.
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In a world increasingly obsessed with efficiency and shortcuts, I’ve discovered the unexpected pleasure of being terrible at something. Learning guitar has reminded me that sometimes the struggle isn’t an obstacle to the experience. It’s the whole point.