Sam Shaddock

Content Designer

The art of noticing

Thinking, writing and the occasional soup recipe

Is this thing on?

black tape

Noticing is a skill.

It's also the common thread running through my career—from journalism to content design to whatever this blog has become. These posts are my attempt to pay attention and share what I find.

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The year of more

I asked ChatGPT to analyze my blog. This is what it found.

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